Modern Ornamental
When EDG learned that the ornate 1940’s facade of 574 Fifth Avenue faced demolition, the team was inspired to preserve the ornamental design of prior eras. By designing a modern interpretation, we reinvigorated an architectural language that is gradually disappearing. Modern Ornamental is a modern method of constructing a classic building style.
Through advanced technology we are able to give the entire building that human touch missing from today’s buildings, similar to the sculptor’s influence in the work of 574 Fifth Avenue. The way 3D printing brings manufacturing back to the individual, Modern Ornamental brings design beyond architecture. The combinations are as unlimited as the people who will design these facades. With this technique, people from all walks of life can create facade and finish designs – allowing the democratization of design.
The beauty of this method of construction is that it goes beyond new buildings and can even be used to retrofit Landmarks buildings. Old building facades can be scanned, and ornamental elements reconstructed. Elements of the facade can even be digitally cataloged, so should an element require repair, the part could be removed, reprinted and cast on-site in the same day.