Madison Avenue Residential Lobby & Entryway

2019-07-19

Madison Avenue Residential Lobby & Entryway

Scope

The real estate investment group owning the entire Harlem block at 106th Street and Madison Avenue engaged EDG in a gut residential renovation of two existing entryways as the first part of a larger-scale development project. Our scope was to combine the lobbies of two existing towers, creating a singular entry that provided security and improved management and operations. Closed-off and difficult to navigate, the entire ground floor of the buildings required a full refresh. EDG provided full architectural and structural engineering services, working within a tight construction budget.

Approach

EDG focused on enhancing the entry experience, including wayfinding, lasting materials selection, and contextually-sensitive design. EDG created a single entry to improve circulation and added a new corridor connecting previously disjointed areas. Designing for longevity, the team selected resilient materials, including concrete panels and Duranar coatings. Tying the space together visually, EDG explored multiple aesthetic options. The final design’s overall color scheme complements building tones, creating a seamless shift from outside to inside.

Impact

Designed for longevity, the residential renovation revitalizes an outdated façade and highlights a newly dressed frontage along Madison Avenue. The entryway maximizes transparency and optimizes circulation, adding commercial value to the project with newly created retail space. The entire space fosters a sense of community and increases the quality of life for current and future residents, creating a sense of pride for every tenant.

Construction Cost: $2.5M

Year Completed: Est. 2019