VANS Herald Square

Scope

Growing VANS’ “Off-The-Wall” legacy, the leader in footwear and skateboarding sought to open a new store in Herald Square. Located less than 100 yards away from Manhattan’s busiest intersection, the existing four-story, 100+ year old structure required an extensive gut renovation. RGLA engaged EDG for structural design services, including the creation of 20-ft. high ceilings above the retail space, a new elevator installation rising from the basement through fourth floor, a new stairwell installation connecting the first and second floor, and a refreshed storefront conveying the VANS brand.

Approach

The existing structure was a complicated amalgam of previous renovation campaigns, which became an unwieldy patchwork of century-old building materials and techniques mixed with modern construction. With deep knowledge of both historic and modern construction, EDG analyzed the conditions and employed best practices to bring the project vision to fruition. To create the double-height ceilings, EDG removed the third floor in its entirety – a task which required the removal of an exterior masonry wall and load transfer to a new steel support structure hidden within the walls and ceiling of the second floor below.

Impact

Given the location’s prominence, it was imperative to open the retail space prior to Black Friday. By engaging modern structural analysis software, EDG was able to immediately update designs based on architectural revisions and in-field conditions. Providing constant onsite representation throughout the tight construction schedule, the EDG team was responsive to all unexpected conditions and updates. From initial concept through close out, the entire project was completed in less than six months, with the store opening before Thanksgiving. The exciting new space transformed a complex existing structure into an immersive customer experience center, expanding VANS’ street culture influence in the heart of Manhattan.